Expanding the Practice of Integrative Medicine
STEPHEN PANEBIANCO, MD
AMY PANEBIANCO, BA
Tucson, AZ
520-820-5568
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Amy Panebianco - Business Consultation Services
"Transforming
Your Business
Goals into Reality."
Amy's health & healing business consulting strategies draw upon her experience in the not for profit, for profit, and educational sectors and her work with healthcare organizations, physicians and health & healing practitioners. Additionally, her regular attendance at Integrative Medicine and Holistic conferences throughout the country has augmented the resources that she is able to provide her clients. Amy consults with clients from a wide range of backgrounds and trainings in both the United States and Canada.

Health & healing practitioners including physicians have a unique challenge when interfacing with a predominantly third party payer based healthcare system. With that said, it is possible to interface with third party payment systems as well as cultivate a cash based low overhead practice which can under the right circumstances be the most prudent and successful approach from a business standpoint.

Amy's business consulting services assist healthcare organizations, physicians and other health & healing practitioners to refine their practice vision and to assist in the development of practical and tangible strategies to achieve their unique long-term goals.  Efficient & effective administrative processes, a comprehensive marketing plan, and creative problem solving  are essential to longevity and profitability in the health & healing industry. Ultimately, good business strategies provide the foundation for a practice environment that is supportive & nuturing for the practitioner and their patients.

Read more about Amy's bio...
  Business Consulting Strategies                                       
Business Development & Planning                                               (top of page)

At the core of Amy's health & healing business philosophy is the need to differentiate the services of each practitioner in the marketplace and to develop business strategies around the unique background, training, and interest of each and every client. Amy is able to draw from the strengths and uniqueness of each practitioner and assists them in achieving maximum clarity to achieve business practice goals. Amy's consulting services include assessing the most appropriate packaging of practitioner services including program development and establishing a fee structure for patients that is based on their local community research.  Amy works with clients to analyze revenue sources, projected expenses, and benchmarks for evaluating success including establishing patient satisfaction surveys. Amy also assists clients to identify questions and concerns that require expert tax or legal advice and assists in the integration of such advice into the client's business strategies. For those clients seeking to establish an integrative clinic or wellness center, Amy can guide such clients in their various options for establishing practitioner affiliations by weighing the benefits of employee vs. tenant relationships, cross collaboration strategies, and group class & seminar programming.


Administrative Systems & Problem Solving                                                  (top of page)

The key to a successful health & healing practice whether a single practitioner or group setting is to focus on implementing efficient & effective administrative processes that eliminate waste and add value by increasing patient satisfaction.  By maximizing customer service and decreasing operating expenses, it becomes far more feasible to have a cash based practice that is profitable. Amy assists practitioners in designing such administrative processes and teaches clients how to effectively solve problems that arise from health & healing practice issues such as staffing, scheduling, practice forms, record keeping, and follow-up mechanisms. In this process, Amy works with clients to map their patient’s experience when interfacing with their practice. Mapping analyzes patients' interaction with staff, paperwork requirements, waiting times, and identifies problem areas. Amy is a strong proponent of utilizing technology to achieve maximum efficiency and decreasing the need for an extensive administrative staff. She is able to guide practitioners in the appropriate use of computer software for data management and integration of web based technology including on-line forms, calendars, payment methods, and class registration. Clients will receive a Practice Process Manual to reference and train staff on the individually tailored administrative procedures and policies developed for their business.


Marketing Strategies & Promotional Materials                                      (top of page)

Amy's business consulting services focus strongly on building a successful marketing plan including identifying & accessing each practitioner's target market along with teaching clients how to build local & national networks. Amy's marketing philosophy centers on educating the consumer public and practitioner referral sources about the client's specific health & healing work. One of Amy’s strengths is assisting the client in creating a marketing image including graphics, tagline, and mission statement that convey the uniqueness and personality of the individual practitioner and their work. Amy also supports clients in developing a relationship with their local media to creatively advertise their business. She is also able to design the following professional print ready marketing materials. 

* Business Cards
* Brochures
* Newsletters
* Postcards
* Posters
* Print & Radio Ads

View Amy's Design Portfolio.

Amy provides email marketing services through her affiliation with:













Web Site Development                                                                                                      (top of page)

The web is integral to our society and a web presence is essential to a successful business marketing plan.  The web allows for easy dissemination of information about one's services, philosophy, publications, and events.

Amy provides web site design services through her affiliation with:






Amy has selected Homestead because it combines web hosting with easy to use design software for a low monthly cost including a web domain name and personalized email addresses. Homestead software makes it easy for clients to maintain and update their own site after the initial design. Amy is committed to assisting clients to autonomously maintain their web site if they so choose so that they do not have to rely on continuing web support for minor updates and changes.

Utilizing the capacity of Homestead's software, Amy streamlines administrative processes by integrating on-line practice management forms, event registration forms, event calendars, mailing lists, guest books, and on-line credit & debit card payment through PayPal. View Amy's Design Portfolio for links to her web site designs.
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