Tucson, AZ
520-820-5568
STEPHEN PANEBIANCO, MD
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Amy Panebianco - Business Consultation Fees

AMY PANEBIANCO, BA
Expanding the Practice of Integrative Medicine
Copyright © 2009, Integrative Wellness Consultants,LLC, All Rights Reserved.
Consultation Structure                                                                      (top of page)

  • Business consultations can range from business coaching to promotional material design including website development to the design, implementation, and evaluation of a new medical or healing arts practice. 

  • Amy's services are quite comprehensive and diverse and are tailored to the unique needs of each practitioner and organization. Amy successfully consults with long-distance clients in both the US and Canada.

  • Amy offers a free 30 minute phone consultation to determine the suitability of her skills and services for the needs of each potential client. Please contact Integrative Wellness Associates to establish a phone appointment.

Consultation Fees                                                      (top of page)

  • Amy's business consulting services are on a contract basis with her fee structure built on a $70 hourly rate for all of her services, which include practice development & planning, administrative systems & problem solving, and marketing design including website development. Please see the service packages described below. 

Consultation Payment                                                                     (top of page)

  • A $500 retainer fee is required to establish the consulting relationship. From that point forward, clients are billed with an itemized invoice for consulting hours on a retainer basis over the course of the consulting process. Checks and credit cards are accepted.

Consultation Packages                                               (top of page)

New Business Development Package

  • This package is designed for physicians and practitioners who are developing a new business from the ground floor by either transitioning out of the traditional healthcare system or commencing a new health & healing practice.

  • This package is the most comprehensive involving all aspects of business development & planning, administrative processes, and marketing. The New Business Development Package transforms a client's initial business idea to an efficient, effective, and functional business over the length of twelve months.

  • This package contains the following components:

* 3 Strategy Meetings per month.

* Business Development:
* Indepth assessment of immerging business goals.
* Business model development including strengths & weaknesses.
* Mission & vision development.
* Fee structure, income projections, and expense-revenue analysis.

* Administrative Process Design:
* Front office protocols, procedure manual, scheduling & staffing.
* Client forms, record keeping design, follow-up & evaluation surveys.
* Assistance in contracting an EMR system if appropriate.
* Staff training for procedures and website software.

* Marketing Plan:
* Marketing image development including tagline & graphics.
* Community demographic review.
* Development of targeted marketing plan & budget.
* Business card, brochure, and poster design.
* Local & national network building.
* Press packet & local media strategies.

* Website Development:
* Functional design offering administrative tools utilizing Homestead.
* On-line forms for intake, scheduling, and event registration.
* On-line payment functions through PayPal.
* Integration of client's image including color scheme & images.
* Custom pages unique to the needs of the client.
* Assistance with text editing.
* All components listed in the Website Design Package.

Business Transformation Package (top of page)

  • This package is designed for physicians & practitioners who have a current health & healing business and who desire to optimize business strategies, enhance efficiency & effectiveness of administrative systems, improve problem solving strategies, and increase sales through media & marketing visibility over the length of ten months.

  • This package contains the following components:

* 3 Strategy Meetings per month.

* Business Analysis & Support:
* Indepth assessment of current business operations and strategies.
* Analysis of current business model strengths & weaknesses.
* Analysis & strategies for fee structure, revenue sources & expenses.
* Review of past business plans or contracted studies/assessments.
* Mission & vision refinement.

* Administrative Process Design:
* Assessment & improvement of current office procedures & policies.
* Problem solving business management issues.
* Maximize patient/program scheduling for capacity goals.
* Staff interviews for administrative efficiency & effectiveness.
* Analysis & improvement of client follow-up & satisfaction.
* Record keeping review & assistance in contracting EMR system.
* Staff training for newly established procedures and policies.

* Marketing Plan:
* Marketing image, graphics, & tagline review/redesign if appropriate.
* Comprehensive review of past marketing strategies.
* Community demographic review.
* Development of targeted marketing plan & budget.
* Business card and brochure update or redesign if necessary.
* Design of new promotional materials-ie postcards, posters, ads...
* Coaching for local & national network building.
* Updated press packet & local media strategies.

* Website:
* Work in conjunction with current website provider/designer.
* Integrate office administrative procedures to web.
* Web scheduling, intake forms, calendar, payment, & press.
* Option to add on Website Design Package for cost as listed below.


Business Success Package (top of page)

  • This package is designed for physicians & practitioners that have a current health & healing business that is functioning well, but are in need of additional business management support, problem solving, and improved marketing strategies to maximize their business potential and profits. 

  • This package is also appropriate for clients that have completed the New Practice Development Package or Business Transformation Package to ensure continued business success.

  • This package format consists of consulting time in the form of regular business coaching meetings focused on maximizing business efficiency & profits, generating new clients, problem solving business management issues, implementing improved marketing strategies, network building, and program development & improvement.  Meeting minutes are supplied following each business coaching consultation.


Website Design Package (top of page)

  • This package is designed for physicians, healing arts practitioners, and health & healing businesses that have clearly defined business processes and marketing materials that need to be converted and designed into a website format. 

  • This package focuses primarily on graphic design and building of on-line administrative functions.  Package cost assumes clients will provide bulk of edited web text.  Each client will be provided a list of required text.

  • The website design package takes about 3 months to complete.

  • This package contains the following components:

Website Development

* Functional design offering administrative tools utilizing Homestead.
* Domain name & corresponding email accounts or forward of current URL.
* Indepth assessment of client website needs.
* Integration of client's marketing image including color scheme & graphics.
* Web calendar, links, mailing lists, guestbook, blogs, etc...
* Up to ten item store front.
* On-line forms for intake, scheduling, and event registration.
* On-line payment functions through PayPal.
* Custom pages unique to the needs of the client.
* Page title & meta tags including description & keywords for search engines
* Submission of URL to Google, Yahoo, MSN, etc...
* Please visit Amy's Design Portfolio for ideas from past clients.

  • Add-On Options:
  • Full color business card design to complement website design.
  • Development of marketing image including color scheme, tagline, & graphics.

Promotion & Media Package (top of page)

  • This package is designed for physicians & practitioners that have a current health & healing business that are desiring to increase client volume and sales through media & marketing visibility. This package can also be used to develop and design a marketing strategy and corresponding promotional materials for a specific event or program.

  • The promotion & media package takes about 3 months to complete.

  • This package contains the following components:

* 8 Strategy Meetings
* Comprehensive review of past marketing strategies.
* Community demographic review.
* Development of targeted marketing plan & budget.
* Marketing image, graphics, & tagline review/redesign if appropriate.
* New design or update of 3 promotional materials:
Business card, brochure, postcard, poster, media ad, etc.
* Updated press packet & local media strategies.
* Work in conjunction with web designer to optimize web marketing.
* Coaching for local & national network building.


Please note the following exclusions to the above packages:

  • Package pricing does not include professional printing, local advertising purchases, graphic image purchases, Homestead web hosting, EMR (electronic medical records) system if elected, legal & CPA counsel, or business licensure fees.
  • Long-distance clients are responsible for initiating scheduled strategy meeting phone calls.
  • Development of a formal business plan to seek bank or investor funding is not included in the above packages. Assistance will be offered to secure the necessary additional services through a Certified Public Accountant or other professional counsel.
  • Amy's services are effectively designed for long-distance consultations. Under extenuating circumstances if a client requests an appropriate on-site visit, the packages does not include travel costs.
  • Clients receive invoices noting consulting time rendered. Under unusual circumstances in which total consulting time exceeds package hours. clients will be billed at Amy's regular hourly rate.

INTEGRATIVE WELLNESS CONSULTANTS, LLC